Client:
Chapman Perelman Foundation
Role:
art direction • production design • social media design • art installation • space design
This art popup revealed the hidden costs of fast fashion through eight rooms, each spotlighting a stage in clothing’s life cycle. From raw materials to landfill, visitors explored striking installations that combined art, data, and storytelling to inspire sustainable choices.
As the art director, I brought the vision of CHANGE FASHION to life, ensuring a cohesive and impactful experience. From branding and event awareness to the execution of eight immersive rooms, my role spanned concept refinement, production management, and hands-on creation. This included designing vinyl installations, overseeing room layouts, and ensuring every detail aligned with the narrative.
I also directed social and print campaigns, crafting visuals and messaging to draw an audience eager to engage with sustainability. The result was an event where art met purpose, sparking conversations and inspiring action.
Selected Works
ravictiPharma Design
jardiancePharma Design
immigrant heritage monthProduction Design
change fashionProduction Design
vote for justiceProduction Design