Client:
Ravicti
Role:
art direction • graphic design • concepting • execution • client presentation
Capturing the relief that health care providers could provide to their patients with UCD’s was at the core of this concept. The road to a healthy lifestyle could be treacherous, but with Ravicti, it doesn’t have to be. Stability, support, and confidence were the ideals we wanted to portray.
In people with UCDs, an enzyme or transporter in the urea cycle is missing or doesn’t work the way it should. This can cause a hyperammonemic crisis, which is is when there are extremely high levels of ammonia in the blood. These can be triggered by a number of things including stress, dehydration, trauma, changes in diet, etc. With RAVICTI, HCPs have the chance to help reduce those spikes allowing patients to live a less restricted life.
We wanted to portray to our HCP audience that with the help of RAVICTI, their patients can reach those peaks without fear of a hyperammonemic crisis. I presented the concept of a patient reaching a peak on a mountain and being able to appreciate the view and the bright path forward with the confidence of the prescription, represented by the strong bridge structure.
Selected Works
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