Client:
Boehringer Ingelheim Pharmaceuticals, Inc.
Role:
Art Direction • Graphic Design • UI Design • Branding • Production

There are many options out there when it comes to lowering the risk for Chronic Kidney Disease (CKD). It’s our job to make sure that Jardiance is on top of mind for Health Care Providers in order to make sure their patients are getting the best treatment. Educating providers and letting them know “hey! We do more than solve for heart failure and type 2 diabetes!” My role was to provide art direction as well as create and present multiple options to the client.

The Power of 10 Years:

JARDIANCE had arrived to its 10th year in market and it was up to the creative team to help celebrate by providing a 10 year branding exercise to attach on all existing projects. The new had to be modern while also being seen as a venerable option in the pharmaceutical industry. I worked to provide multiple rounds of logo and branding updates while collaborating with my copywriter to find strong and impassionate messaging to pair with.