Client:
Justice Roundtable
Role:
art direction • branding • production design • social media design • animation
Shining a light on the social inequity in the justice system is crucial in order to make progress. This event was all about highlighting those who have been putting in the work to make sure everyone is heard and represented. The event resulted in over 90 MILLION impressions on social media and 80,000 viewers on the Facebook Live Stream in partnership with Mic.
The creative team was responsible for branding, event planning, production design, social media designa and content and messaging. We wanted the branding to be bold, strong imply forward movement and show the strength our voting power has for a more just future with the check marks. This resulted in a strong double check arrow that can animate in and out to show movement and unity. We designed and produced all elements including the pillars, video interstitials during the event, backdrops, step and repeats, etc.
Selected Works
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